Senior Social Media & Influencer Manager

About Kinn Studio
Kinn Studio is a modern heirloom fine-jewelry brand based in Los Angeles. We create timeless pieces designed to be worn daily and passed down for generations. Rooted in craftsmanship and storytelling, our work balances vintage inspiration with a modern point of view.

We are a small, high-taste team that moves quickly, collaborates closely, and obsesses over details, from product to narrative to how the brand shows up in the world.

The Role
We’re looking for a Senior Social Media & Influencer Manager to own Kinn’s social ecosystem end-to-end. This is a leadership role disguised as a hands-on one: you’ll be responsible for the day-to-day execution while also setting direction for how Kinn shows up across social, community, and influencer channels.

Reporting to the Head of Brand, you will manage content, community, and influencer relationships with confidence and discernment. You understand that social is not just posting, it’s brand voice, cultural relevance, relationship-building, and conversion.

You’ll work from our downtown LA office and spend time on set, in-store, and in the field capturing product, people, and moments that bring the brand to life.

WHAT YOU’LL DO:

Social Ownership & Strategy

• Own Kinn’s social presence across Instagram, TikTok, YouTube Shorts, and LinkedIn, from strategy through execution.
• Develop and maintain a thoughtful, forward-looking social calendar aligned to launches, campaigns, retail moments, and brand priorities.
• Translate brand strategy into platform-specific content that feels intentional, elevated, and culturally relevant.

Content Creation & Execution

• Lead day-to-day content creation: styling, shooting, editing, posting, and iterating.
• Capture on-body jewelry, product details, behind-the-scenes moments, and in-store content with a strong editorial eye.
• Create polished short-form video and still content using tools like CapCut, Canva, or Adobe Suite while maintaining a cohesive visual standard.

Community Management

• Own community engagement end-to-end, including DMs, comments, and customer touchpoints.
• Build genuine relationships with followers, clients, and brand advocates while protecting Kinn’s voice and tone.
• Know when to engage, when to escalate, and when to act independently.

Influencer & Creator Management

• Lead influencer and creator relationships, from discovery and vetting to gifting, briefing, follow-ups, and performance tracking.
• Selectively partner with creators, VIP clients, and tastemakers who align with Kinn’s brand and customer.
• Manage whitelisting, content usage, and light negotiation with confidence and professionalism.
• Ensure all influencer content aligns with brand standards and campaign goals.

Performance & Optimization

• Track performance across channels and influencer partnerships, using data to inform decisions and refine strategy.
• Understand what drives engagement, growth, and conversion—and adjust quickly when something isn’t working.
• Report insights and recommendations to the Head of Brand with clarity and context.

WHO YOU ARE:

• You have 5–8 years of experience managing social media for a brand with a strong point of view, ideally in fashion, beauty, or luxury.
• You’ve owned social before, not just posted content, but set direction, managed creators, and protected brand voice.
• You are deeply fluent in influencer strategy, from gifting and seeding to ongoing relationship management.
• You stay ahead of platform changes and trends, but never chase them at the expense of brand integrity.
• You’re comfortable being both behind and in front of the camera, and know how to guide others to show up naturally on screen.
• You’re decisive, organized, and calm under pressure, able to manage multiple priorities without constant oversight.
• You have a proven track record of growing channels and building highly engaged communities.
• You care deeply about aesthetics, storytelling, and the emotional impact of content, not just metrics.